Diega's

House


Paris. Dans l'atelier de la créatrice Carole Petit, des carnets de voyages, un patchwork ethnique d'imprimés faits main. D'une simple chemise pour homme, déclinée pour la femme, nait DIEGA.

La maison


Elégance naturelle à l'assurance masculine, la féminité androgyne DIEGA se dessine. Libre de ses superpositions. Tissée de vécu vintage. Force de caractère aux belles matières et couleurs passées. De jour, le soir, énergétique et solaire, spontanée toujours, la femme DIEGA va à l'essentiel avec style. Intense et vraie, résolument active et désinvolte.
Une vision, un état d’esprit

DIEGA carries the vision of this ideal world a “promised” or “rightful” land, a united and protective realm for women of yesterday, today, and tomorrow, from near and far.

Le manifeste
DIEGA draws on the codes of a masculine wardrobe to dress these “warrior” women embracing an androgynous silhouette, noble and natural fabrics, and artisanal embellishments inspired by distant cultures.

It is a poetic fusion, both modern and nostalgic, of two once-opposing style languages: sharp tailoring and vintage folklore.
DIEGA is a welcoming land, an imaginary territory, a new corner of paradise uniting women from all over the world with a way of life and a wardrobe rooted in the plains of the Far West, the African savannah, the Berber desert, snow-covered mountains, and the sun-drenched shores of the Mediterranean.

A new corner of paradise, uniting women from all over the world

Nos engagements


DIEGA supports causes that resonate deeply, in line with Carole Petit's vision of the world and rooted in her family values. The brand is a discreet yet committed donor to the GRAZIE ENDOWMENT FUND(formerly MERCI ENDOWMENT FUND), which works to help women, men, and children build a better future by improving their living conditions particularly in the areas of education, social care, health, economic development, and culture.

For several months now, DIEGA has also been supporting "LA MODE EUROPÉENNE" in their sustainable development projects. We give a second life to flawless defective pieces by supplying their solidarity boutiques in Africa, helping to sustain local employment.

Une fille, un style


DIEGA creates a bold wardrobe for free-spirited women a tribe of modern-day warriors. Each collection pays tribute to the story and inspirations of its founder, Carole Petit.

As a child, Carole imagined herself as a Native American. Her longing for escape and her fascination with faraway lands have never left her — and today, they fuel the ethnic inspirations behind her creations. Feathers, turquoise stones, the timeless palm tree as a symbol of strength, African-inspired patterns, and fringes borrowed from her Native “sisters” all find their place in the collections.

From her personal history and the exile of her ancestors, she draws a deep desire to honour women offering them garments as armor, carrying their independence and freedom.