Diega's
House
Paris, France. In designer Carole Petit's workshop, travel journals and an ethnic patchwork of handmade prints. From a simple men's shirt, adapted for women, DIEGA is born.
La maison
Natural elegance with masculine assurance, DIEGA's androgynous femininity takes shape. Free to layer. Woven from vintage experience. Strength of character in beautiful materials and past colors. By day, by night, energetic and sunny, always spontaneous, the DIEGA woman goes to the essentials with style. Intense and true, resolutely active and casual.
A vision, a state of mind
DIEGA carries the vision of this ideal world a “promised” or “rightful” land, a united and protective realm for women of yesterday, today, and tomorrow, from near and far.
The manifesto
DIEGA draws on the codes of a masculine wardrobe to dress these “warrior” women embracing an androgynous silhouette, noble and natural fabrics, and artisanal embellishments inspired by distant cultures.
It is a poetic fusion, both modern and nostalgic, of two once-opposing style languages: sharp tailoring and vintage folklore.
DIEGA is a welcoming land, an imaginary territory, a new corner of paradise uniting women from all over the world with a way of life and a wardrobe rooted in the plains of the Far West, the African savannah, the Berber desert, snow-covered mountains, and the sun-drenched shores of the Mediterranean.
It is a poetic fusion, both modern and nostalgic, of two once-opposing style languages: sharp tailoring and vintage folklore.
DIEGA is a welcoming land, an imaginary territory, a new corner of paradise uniting women from all over the world with a way of life and a wardrobe rooted in the plains of the Far West, the African savannah, the Berber desert, snow-covered mountains, and the sun-drenched shores of the Mediterranean.
A new corner of paradise, uniting women from all over the world
Our commitments
DIEGA supports causes that resonate deeply, in line with Carole Petit's vision of the world and rooted in her family values. The brand is a discreet yet committed donor to the GRAZIE ENDOWMENT FUND(formerly MERCI ENDOWMENT FUND), which works to help women, men, and children build a better future by improving their living conditions particularly in the areas of education, social care, health, economic development, and culture.
For several months now, DIEGA has also been supporting "LA MODE EUROPÉENNE" in their sustainable development projects. We give a second life to flawless defective pieces by supplying their solidarity boutiques in Africa, helping to sustain local employment.
For several months now, DIEGA has also been supporting "LA MODE EUROPÉENNE" in their sustainable development projects. We give a second life to flawless defective pieces by supplying their solidarity boutiques in Africa, helping to sustain local employment.
One girl, one style
DIEGA creates a bold wardrobe for free-spirited women a tribe of modern-day warriors. Each collection pays tribute to the story and inspirations of its founder, Carole Petit.
As a child, Carole imagined herself as a Native American. Her longing for escape and her fascination with faraway lands have never left her — and today, they fuel the ethnic inspirations behind her creations. Feathers, turquoise stones, the timeless palm tree as a symbol of strength, African-inspired patterns, and fringes borrowed from her Native “sisters” all find their place in the collections.
From her personal history and the exile of her ancestors, she draws a deep desire to honour women offering them garments as armor, carrying their independence and freedom.
As a child, Carole imagined herself as a Native American. Her longing for escape and her fascination with faraway lands have never left her — and today, they fuel the ethnic inspirations behind her creations. Feathers, turquoise stones, the timeless palm tree as a symbol of strength, African-inspired patterns, and fringes borrowed from her Native “sisters” all find their place in the collections.
From her personal history and the exile of her ancestors, she draws a deep desire to honour women offering them garments as armor, carrying their independence and freedom.
